Survey form template
Survey completion rates drop sharply past roughly five questions for an unpaid, unincentivized survey. This template mixes question types (a multiple choice, a rating scale, one open text field) rather than a long list of similar questions, because varying the interaction keeps a respondent engaged longer than the same input type repeated five times in a row.
Copy-paste HTML
<form action="https://send.webforms.to/wft_your_key" method="POST">
<label for="frequency">How often do you use our product? (optional)</label>
<select id="frequency" name="frequency">
<option value="">Select...</option>
<option value="Daily">Daily</option>
<option value="Weekly">Weekly</option>
<option value="Monthly">Monthly</option>
<option value="Rarely">Rarely</option>
</select>
<fieldset>
<legend>How satisfied are you overall? (optional)</legend>
<label><input type="radio" name="satisfaction" value="1"> 1</label>
<label><input type="radio" name="satisfaction" value="2"> 2</label>
<label><input type="radio" name="satisfaction" value="3"> 3</label>
<label><input type="radio" name="satisfaction" value="4"> 4</label>
<label><input type="radio" name="satisfaction" value="5"> 5</label>
</fieldset>
<label for="feature_request">What's one thing we could add or improve? (optional)</label>
<textarea id="feature_request" name="feature_request"></textarea>
<label for="email">Email (optional, for a follow-up) (optional)</label>
<input type="email" id="email" name="email">
<button type="submit">Submit</button>
</form>Replace https://send.webforms.to/wft_your_key with your own endpoint from the WebForms dashboard.
Why these fields
- Every field is optional, including the ones that look important. A survey with even one required field measurably raises the abandon rate for respondents who reach that question and don't have a confident answer - better to collect a partial response than lose the whole thing.
- One open text field, not three. Open text questions take real cognitive effort compared to a click; a survey with several of them in a row is where most abandonment happens.
Where to send it
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As few as get you the specific decision you're trying to make. If you can't say what decision a question's answer will change, it's a candidate to cut - this template's four fields are close to the practical minimum for a useful product survey.
The dashboard lets you browse and search individual responses, but real aggregate analysis (charts, cross-tabs) is better done by exporting to CSV or pulling via the Submissions API into a spreadsheet or BI tool built for that.