What Is Form Abandonment? Recovering Unfinished Forms
Form abandonment is a visitor starting a form and leaving before sending it. Recovering it means saving what they typed, usually once an email address is entered, so the business can follow up with someone who was interested but did not finish.
Most people who start a form never send it. Long forms, required fields that feel intrusive, a phone number box, a distraction or a slow page all cost submissions, and the people lost are often the most interested ones: they got as far as typing.
Recovery works by saving the form as it is filled in, not just when it is sent. An email address is the useful threshold: before it, there is nobody to follow up with; after it, a short personal note often brings them back.
It needs care. The person did not press Send, so tell them in your privacy policy, never keep passwords or card numbers, and delete the copy once they do send the form or after a few weeks. In the EU and UK, ask for consent first where it is required.
In WebForms
WebForms keeps unfinished forms with one script tag on Pro and Agency: only once an email is typed, never passwords or card numbers, deleted when the visitor submits or after 30 days, and listed in the form's Unfinished tab.